USLI initiated a company-wide stop smoking campaign. The workbook succeeded in appealing to the wide demographic of the company, from college interns to senior staff members. 

Bio/Data Corporation was in business 20 years prior to me coming on board.  The company's owner challenged me to create a catalog for them, a feat that none of my predecessors were able to accomplish.   Taking the challenge head on, I wrote and designed the catalog, then the work began.  Because the company was a pharmaceutical and medical device manufacturer,  all documents, including promotional materials, had to go through a strict sign-off process by all the department heads within the company, prior to publishing.  With tenacity and a smile,  the entire read-through and sign-off was accomplished in two, one-hour meetings.

King Tester is a small industrial manufacturer of metal testing equipment.  Other than a logo, they had no professionally designed or written marketing materials or user manuals. In a four-month-long project, I developed and designed a visual brand and applied it to data sheets for all of their products, a new trade show booth, email signatures, print ads and product labeling. While developing an industry appropriate brand identity was an accomplishment, my biggest accomplishment was reducing the cost of printing their manuals by 68%, through better management of their printer and inventory.  

I was hired by Simco to coordinate marketing for their Industrial Division. Within the first year of my employment, I was supervising the marketing, communications and design for both the Industrial and Cleanroom Divisions. 

All graphic design had previously been outsourced to freelancers. With my strong background in design, I was able to significantly reduce the need for outsourcing graphics.  In my first year, I reallocated a $60,000 budget item that had been designated to freelance designers and redirected it into advertising, enabling an increase in advertisement frequency.

For both Simco divisions, a product catalog was created for each division biennially, with smaller product specific pamphlets created as support material.

I have included this catalog for The Original I. Goldberg for the nostalgia.  This was two color, no screens and low budget. Created prior to computers being commonplace, this was executed with an X-Acto knife, hand waxer,  photostats,  type sent out to a typographer with font, pica and agate notes, color was on rubylith, and printer notes in China marker on an overlay attached to a cold press board with non-repro blue lines. . .the good ole days of pasting up a mechanical!