PROFILE
Experienced marketing, digital marketing and design professional with a proven track record in marketing and digital marketing strategy development and management, SEO strategies, omnichannel marketing, digital analytics, budget management, branding, graphic design and content development. In-depth knowledge of Abobe Creative Suite for Mac and PC operating systems and a strong sense of style with impeccable design aesthetic.
MOST RECENT ACCOMPLISHMENTS
- Increased newsletter readership by 286% through no cost content promotion.
- Developed a twice weekly LinkedIn posting schedule that increased connections by 137%.
- Redeveloped a website that had no competitive presence on Google resulting in the website gaining the number one position, organically, for their top keywords.
- Developed and designed a brand and marketing program for a company with no previous marketing or communication materials.
- Reduced a manufacturer’s manual production costs by 68% through better print management and inventory control.
- Decreased the bounce rate on a website to less than 5%, increased the time spent on the site by 2:33 seconds and increased the average pages viewed by 3.45 by improving the quality and quantity of content, and improving site navigation.
EXPERIENCE
Marketing Manager | August 2019 - Present
Environmental Standards, Inc., Valley Forge, PA
Environmental Standards provides environmental consulting services..
- Responsible for continuity in creative direction, art direction, corporate identity, brand and style standards
- Oversee all marketing communication, collateral, websites, social media, presentations and corporate communications.
• Increased Newsletter readership by 286% through no cost content promotion.
• Increased LinkedIn connections by 137% through consistent, quality content posts.
• Developed identifiable social media brand.
• Promoted technical webinars that increased market and services awareness.
• Promoted, manage, prepare technical presentation and support over fifty conferences a year.
• Provide in-house social media oversight, marketing, advertising service and technical.
LAS, LLC, Phoenixville, PA
LAS, LLC is a start-up B-to-B green technology company serving customers in Africa.
- Developed and managed all marketing communication tools, literature, Websites, social media, presentations and corporation communications.
- Responsible for all creative direction, art direction, and management of identity, brand and style standards.
- Developed and wrote all technical and promotional content for Website, social media, presentations and promotional materials.
Senior Marketing Graphic Designer (promoted from Graphic Designer) | Feb. 2008 - June 2016
USLI, A Berkshire Hathaway Company, Wayne, PA
USLI is an insurance company specializing in low premium, low hazard insurance products.
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Worked as a senior team member to develop, create and maintain:
- Brand and style standards
- Internal and external Websites for USLI and subsidiaries
- Email marketing campaigns
- Designed graphics and wrote promotional copy for Websites, emails, collateral materials and print advertisements.
- Conceptualized, developed and presented an SEO audit program used as a value-added service for USLI customers.
- Supervised interns and junior team members.
- Functioned as primary customer service contact for Graphic Design Department.
Marketing Communications Supervisor (promoted from Marketing Coordinator) | Dec. 1997 - Feb. 2008
SIMCO, An Illinois Tool Works Company, Hatfield, PA
SIMCO is the world’s largest manufacturer of static control and particle contamination control equipment.
- Developed Website including requirements gathering, prototyping and roll-out.
- Designed graphics and wrote promotional and technical copy for Websites, catalogs, advertisements, direct mail and promotional materials.
- Planned and purchased all media.
- Developed and managed marketing budget.
- Managed 15 North American trade shows annually.
- Featured speaker on website optimization at ITW corporate marketing summits.
- Presenter of marketing and advertising programs at biannual corporate sales meetings.
Marketing Manager (promoted from Marketing Coordinator) | June 1991 - December 1997
Bio/Data Corporation, Horsham PA
Bio/Data Corporation manufactures medical devices and consumables for clinical, biotechnology and pharmaceutical laboratories.
- Designed and wrote all promotional and technical copy for print advertisements, catalogs, trade show signage, manuals and promotional materials.
- Developed and managed marketing budget.
- Managed all U.S. and European trade shows.
- Managed continuing education seminars for Pathologists and Medical Technologists.
- Supervised in-house graphic designers and freelance designers.
Consulting Clients:
Coca Cola - American Business Institute - Pillar Technologies - Philadelphia Tribune - National Black Caucus - Inky's Restaurant - King Tester - Linda Strauss Enterprises - The Original I. Goldberg - Painted Bride Art Center - Petracoat Industries
Other Positions Held:
Volunteer on the Social Media and Marketing Committee- SWEP (Society of Women Environmental Professionals)
Contributing Editor/Featured Columnist - Glass Craftsman Magazine
Former Vice President/Board of Directors - Gallery School of Pottstown
Instructor -
Gallery School of Pottstown
Cabrini University- Art In Progress program
Harcum College